I work where strategy meets design.innovationsystemsstories
Strategic designer working with entrepreneurs, ventures and impact-driven organisations to turn complex challenges into clear direction, through field research and visual facilitation.
Currently researching the role of design in shaping innovation, from AI to the creative places and community where new ideas take shape.
Selected projects
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2026
Pillaleur: an AI agent to give pharmacies time back UI/UX · Product strategy — Product strategy and UX/UI for an AI agent that handles pharmacy stock and reordering, built in eight weeks with engineers and business students.
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2023
A food company, mapped from A to Z Data visualization · Systems mapping — Systems mapping and visual storytelling, designed with HR to show every department’s role in the product journey and help new recruits find their place.
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2023
Yogurt: its system, its future Speculative design · Systems · Facilitation — A design-fiction workshop that helped an agri-food R&D team imagine futures for the whole yogurt system, turning trends and friction points into ideas tested for desirability, viability and feasibility.
Experience
- 2026 Portugal
Designer, Everythink
Part of the strategic team, supporting innovation projects through research and visual facilitation. - 2024 – now Around the world
Freelance designer
Branding and strategy for entrepreneurs, agencies and industries. - 2023 – 2024 Finland
Design intern, Super Eclectic
Created visual identities, organisational management tools and social media strategies for an artistic production house rooted in ecological and social values. - 2021 – 2023 France
Design apprentice, Mix Buffet
Created brand communication for a food company, from web and video to strategy and e-learning.
Writing
I like to figure things out by writing and sketching about design and everything around it. You can read my notes and essays on:
PUBLISHED WORK
Reading
Background
Hi, I'm Alexia.
My path started in visual design, then took me into the agri-food industry, creative agencies and an innovative design studio. Along the way, I used visual storytelling to communicate ideas, helped bring products to market, and worked with people from many different backgrounds.
I’ve always been curious about entrepreneurship, so I studied business to better understand the world around creative work. Strategic design is where my creative practice and this interest finally came together.
Today, I’m drawn to meaningful and challenging projects, in all their shapes and forms, where design can help teams make better decisions and create lasting change.




« The only important thing about design is how it relates to people. »
Victor Papanek, Design for the real world, 1971.
